Intelligence areas are the analysts behind a project's Intelligence card. Each area reads the project's files, searches the web for what they leave out, and keeps its own section up to date. You decide which areas a project has.
Where to find them
Open a project. The Intelligence card on the right lists the project's areas, each with a short summary and its latest web findings.
Click Edit areas in the top right of the Intelligence card to change which areas the project has. If the project has no areas yet, the button says Choose areas.
Click any area to open it. You'll see the full summary and every web finding, each with a link to its source. Use the arrows to step through the areas, or All areas to go back.
The Drafts on the left are tasks Multiply suggests from everything it has found. See Suggested tasks.
Add or remove areas
Under Add intelligence areas, click Add next to any area you want covered.
Under Your areas, click the trash icon next to any area you don't need.
Click Save. Nothing changes until you do.
A new area starts its research as soon as you save. Removing an area deletes its section for good. If you change your mind, add it again and it will start fresh.
Custom areas
When a project's brief is ready, Multiply picks one to four areas suited to that brief and marks them Custom. They're named for what this project needs, for example "Nordvik brand: repositioning from café to retail", rather than a generic topic. You can keep them, remove them, or add catalogue areas alongside them.
If Multiply can't settle on areas within a few minutes, the card shows Choose areas so you can pick them yourself.
The catalogue
Audience - Who we are trying to reach.
Brand - The client's identity and how it presents itself.
Category - The market category and how it behaves.
Culture - The cultural context the work lands in.
Competitors - Who else is competing for the same attention.
Media landscape - The earned media picture.
Channels - Where the work will actually run.
Product and offer - What is being sold.
Commercial context - The client's business reality.
Campaign history - What this client already tried.
Measurement - How success will be judged.
Stakeholders - Who has to say yes.
Compliance - The rules the work must obey.
Sustainability and impact - Purpose claims and their credibility.
Partnerships and talent - Third parties attached to the work.
Good to know
An area marked Updating is researching right now. It can take a few minutes.
If an area shows Update failed, you still see its last version. Click Retry to try again.
Uploading more files to the project refreshes its intelligence.