What is Intelligence?
Intelligence is the layer in Multiply that turns your project context into something you can act on. When you upload files and write a brief prompt for a Project, Multiply automatically analyses that material and surfaces structured insights alongside suggested tasks — so you can move from brief to work without having to figure out where to start.
How it works
Open a Project and add your context — upload all relevant files, such as briefs, research, whatever you have or do not have, Multiply will analyze it
Multiply analyzes the material and generates an intelligence overview, visible in the right panel of the Project page
On the left shows auto-generated task drafts based on that context — ready to start, edit, or discard
Intelligence runs automatically when the project is set up and reruns whenever you add more files — so the overview stays current as your context grows.
The four areas of analysis
Intelligence is always structured around four areas, regardless of how much context has been provided:
Audience — who you're speaking to, their behaviours, needs, and expectations
Brand — what the brand stands for, its positioning, tone, and identity
Culture — the broader cultural landscape relevant to the work
Category — the competitive and market context the brand operates in
Each area surfaces Gaps (what's missing or unknown) and Opportunities (directions worth exploring). These sit within the relevant area rather than as separate sections.
You can add Gaps and Opportunities from the intelligence overview directly as task drafts. Click the add button next to any Gap or Opportunity to turn it into a task you can start when you're ready.
You can open up each area of analysis to get all the details.
Task drafts from intelligence
Intelligence generates task drafts automatically and surfaces them in the middle, and these are the actions Multiply recommends based on your context. Click any draft to start that task immediately.