What Multiply does
Multiply is the assistant you talk to in every task. Describe what you want and Multiply takes it from there, delegating the work to the right specialist agents and bringing the results back to you.
Core functions
Delegating to agents — Multiply decides which specialist agents to involve and hands off the work to them
Reading files — analyzes files you've uploaded to inform its output or answer questions directly
Quick web search — do a broad web search to pull in information from the web
Running code — executes code to perform calculations, and to inform outputs
Updating deliverables — creates new deliverables, edits existing ones, or use them as input as the work develops
Context Multiply uses
Multiply works with the context available to it at the time of the task:
Workspace context — shared files and notes from the Workspace your Project belongs to
Project context — the brief, uploaded files, and Intelligence generated at the project level
Task context — the conversation and deliverables within the current task
Files — anything you've uploaded to the task itself
If your task is private and not connected to a Project or Workspace, Multiply starts fresh with only what you give it in the task itself. The more relevant context Multiply has, the sharper the output. If something important is missing, just upload it or add it to your Task. Otherwise, Multiply will ask for more information.
Faster tasks and research on your terms
For most tasks Multiply agent will aim to deliver fast work, and suggest to deep-dive when relevant. Deep research only starts when you ask for it: Multiply shows what it plans to research and waits for you to click Start. Replies in the chat cite their sources inline, so you can hover a number to preview the source. Reference campaigns from AdForum show up in the reply, ready to play.
