Hello and welcome to Multiply! 👋
Multiply is an AI-powered Content Management Hub for teams. In Multiply, you can build, share, and use AI-powered templates for content creation.

In this tutorial, we'll go through the basics you need to produce consistent, high-quality, on-brand content. A good way to learn about the tool is to try it out and explore different workflows.

Workflows contain AI-powered templates that can be customized.

Here's an example:

With our on-brand content creation workflow (try it here), all you need to do is:

Multiply will generate a unique brand voice, including target audience and content themes, from the information on your website. Multiply will then use your brand voice, target audience, and content themes to generate different kinds of content. In this case, blog posts, newsletters, press releases and social media campaigns.

This particular workflow contains five different templates:

Your workflow can contain several different templates for different purposes. In the above case, we have five different templates for different kinds of content we want to produce.

Here's an example of the blog post template:

Templates are built using different kinds of blocks. There are several kinds of block types, like:

Here's an example of a website block:

Blocks can be either manual, or AI-powered, like the block below. Notice how this block has an "ai" label next to its name. It also has an "Edit prompt" button, as well as "Regenerate" and "Continue". When you click the generate button, these blocks will start getting populated with content.

Multiply uses each block as an individual step in a sequence. Let's say you want to create a blog post. In that case, we might want:

Once we've built a template including all the blocks you want, you can now re-use it over and over. When we want to create a blog post, all we need to do is use this template, add a new topic, and Multiply will create a blog post on that topic in a matter of seconds.

Here's an example of a template using AI-powered blocks:

Each AI-powered block comes with its own custom prompt. A prompt is like an instruction of what you want the block to do for you. To edit the prompt of an AI-powered block, all you need to do is click "Edit prompt".
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Editing the prompt inside a document will only change the prompt for that specific document. If you want to create a default prompt that lives inside your template, see Edit template.

To edit a template, all you need to do is click the three dots next to the name of the template. All the changes that you make in the editing mode will apply to future documents that you create using the template.

In the editing mode, you can add new blocks, move blocks around, or set default prompts for AI-generated blocks. You can also add a description for each block to make it more clear what each block does.

See our article on Building and editing templates for more details on building and editing templates.

Once you've created and customized a block, it can be reused in different kinds of templates. Let's say you've created a block called "Title" and edited the prompt in order to generate short, snappy and eye-catching titles for blog posts - this block can now be reused in another template.

Templates can be linked together, to create a sequence of steps that uses several different templates. We call these sequences Workflows - and now we're back where we started!

Templates can be used individually, and don't have to be linked together. But the real magic of Multiply comes from building different templates that seamlessly link together.

Here's the example we started with, tying it all together:

Multiply is built for teams to be able to work together and collaborate together with the power of AI. Invite the rest of your team to a workflow and start producing consistent, high-quality, on-brand content every time.